Future of social media marketing of jewellery

David Brough (moderator), Laura Inghirami, Renu Choudhary, Bebe Bakhshi and Katerina Perez

This panel, comprising well-known digital creators, will look at how social media marketing will likely evolve in the global jewellery and gemstone industry, encompassing Instagram, TikTok and other channels. What new channels are emerging? Does Threads have a big future in jewellery marketing? How will AI impact marketing communications? How to measure impact via data? What types of data will matter most? What is the outlook for hashtags?